The Executive Brief

The US market, briefed in two pages.

Routes to market, customer segments, and the gates in between — the questions your entry plan must answer, in a form your whole leadership team can read in six minutes. Built to be forwarded.

2 pages · 6 minutes
ROBBINS AMERICAS

The US Technology Market: An Executive Brief

Routes to Market, Customers, and the Complexity In Between

The United States is the world's largest and most lucrative technology market — and its most structurally complex. It is not one market but an interlocking system: seventeen distinct routes to market serving a dozen size- and sector-based customer segments, overlaid with industry verticals, and gated by contract vehicles, compliance regimes, and commercial gatekeepers.

More than 70% of US IT spending flows through partners. The reason is arithmetic…

James Robbins · Founder & Principal · robbinsamericas.com

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James sends it personally, usually the same day — with one question about your situation, so the reply is worth your time.

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James Robbins

James Robbins · Founder & Principal, Robbins Americas

Step 1The two-page Executive Brief — the market, the routes, the gates. Yours for an email address.
Step 2The full market briefing — six pages of depth on segments, routes, and gatekeepers. Available on request.
Step 3The 17 × 10 working matrix — the Track phase's core diagnostic, walked through together in conversation.

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